Local running shoe, apparel company calls new arrangement a 'natural fit'
Effective immediately, Fleet Feet Chico is handing over management of two of its races to Under the Sun Events.
Moving forward, Under the Sun Events, which has been managing and timing races all over Northern California since 2007, will assume management of the Downtown Mile and Summer Sizzler, for which it already provided timing. Additionally, the Jack Frost 10K is being dissolved.
Fleet Feet Chico and Under the Sun Events, both locally owned and operated, have collaborated on managing and timing local events for well over 10 years. This strategic collaboration will be mutually beneficial for both.
“Fleet Feet wants to stick to what we do best, and that’s sell shoes and fitness gear and provide effective training programs with our certified coaches for the running community,” said Smith. “Under the Sun Events will do what they do best, which is to organize, time and manage outstanding races. It’s a natural fit.”
Fleet Feet Chico will continue to sponsor these races and host packet pickups.
“We feel honored that Fleet Feet asked us to take over these races, since this is what we love to do,” said Nikki Stadler, co-owner of Under the Sun Events. “We work very well together, so this collaboration makes sense. We hope to grow the events and continue to strengthen our relationship with Fleet Feet and the running community.”
To read the story in the Chico Enterprise-Record, go here.
About Fleet Feet Chico
Fleet Feet Chico is the area’s leading store for specialty running and fitness shoes and apparel. Located in the heart of downtown Chico, Fleet Feet is committed to its local running and fitness community, as it hosts numerous in-store events throughout the year, proudly sponsors many local races (including the annual Run For Food), and offers a wide range of training programs for events ranging from a beginning 5K program to advanced marathon runners. For more information on Fleet Feet Chico or its training programs, visit its website or its Facebook page.
About Under the Sun Events
Since 2007, Under the Sun Events has been managing and timing races across Northern California. Its co-owners, Nikki Stadler and Julie Healy, are proud advocates of running and fitness, and turned their passion into a business. Find out more information (including its own trail running series) at the Under the Sun Events website and its Facebook page.