Technical apparel wicks away moisture and keeps you cool in hot weather and dry and warmer in cold weather.
Cotton shirts absorb moisture and sweat resulting in a heavy, wet material. This combination causes you to become chilled in colder temperatures, and can be dangerous in warmer temperatures as soggy clothes prevent evaporative cooling. Chafing of your skin is also an undesirable side effect of wearing cotton during fitness activity.
Cotton underwear will become wet and heavy when combined with moisture and can often lead to chafing. Running shorts are lined with a brief or a compression short made of technical fabric designed to dry quickly and pull moisture away from your skin. Wear running shorts for running and keep the basketball shorts for, um, basketball!
Most people, men and women alike, experience some degree of thigh chafing when running or walking in cotton shorts. Compression shorts or capris (which can be worn by themselves or under regular shorts) provide the protection needed between the thighs to avoid this uncomfortable situation. In addition, BodyGlide and 2Toms are lubricated products that will protect any (and we mean ANY) part of the body that may experience chafing.
Layering technical fabrics will ultimately keep you warm in extreme conditions. When air is trapped between wicking fabric layers, the moisture is able to evaporate while the material protects you from the elements. A sweatshirt may keep you warm while it is dry, but just like a cotton shirt, it does not wick moisture from your skin. Technical jackets provide warmth, breathability, reflective elements and are coated in DWR to keep you dry in the case of rain, wind, and snow.
To learn more about the numerous options in functional apparel products come and visit us. And yes, the women's stuff is cute!